Insights on Building Better Software

Notes on SaaS architecture, mobile development, CRM & BI systems, and the marketing that supports them.

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Why Most SaaS Dashboards Fail (And How to Design Ones People Actually Use)

Most dashboards drown users in metrics instead of decisions. Here's the framework we use to design ones people actually open every day.

The tradeoffs have shifted since 2020. Here's the framework we actually walk clients through before picking a stack.

Most CRMs ship with fifty fields your reps ignore. Here's what we build instead after auditing dozens of sales workflows.

The dozen technical fixes that move rankings for SaaS marketing sites more than any content strategy will on its own.

Most design systems fall apart at handoff. Here's how we build ours so engineering can actually ship from them.

The App Router changed more than routing. Here's what broke, what got simpler, and what we'd do differently on the next migration.

One email a month — no fluff, just what we're learning from building software for clients.